![]() ![]() We at Maruti Suzuki have been continuously evolving our marketing initiatives to target our core audience more effectively. The show resonates well with Maruti Suzuki’s proposition of dynamism, power and performance. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Limited, “We are delighted to be a part of the launch of season 3 of Dance Deewane. Apart from this, an AR filter of Madhuri Dixit has been created to enhance the user experience. On the digital front, a Dance Deewane challenge will be executed on social media along with a Dancethon on the launch day of the show. To further amplify the buzz, a memorable Colors Golden Petal Club Live virtual event will engage the digital audiences and a high reach digital plan will be deployed to further add to the reach of the campaign. ![]() An impactful out of home (OOH) plan in Mumbai and Delhi will be deployed showcasing the Madhuri Dixit Nene, Tushar Kalia, Dharmesh Yelande, and Raghav Juyal. The campaign will witness ads in the top publications in key Hindi Speaking Markets - Delhi, Mumbai, UP, MP, Maharashtra, Gujarat, and Punjab.
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